Hondo

YoPro

Client
YoPro
Project
Danone
Category
Content · Film

With the goal of strengthening YoPro’s positioning as a brand that supports performance, functional nutrition, and authentic progress, we developed an integrated campaign featuring Carlos Alcaraz — one of the world’s leading figures in sports and personal growth.

YoPro: project image

Carlos Alcaraz

To launch this campaign, a training day was organised at Casa de Campo in Madrid for influencers from around the world. The participants not only shared a sporting experience, but were also surprised at the finish line by Carlos Alcaraz himself. There they enjoyed a meet & greet, a bar serving several YoPro recipes and a DJ. An initiative that combined audiovisual content, experiential activation and emotional connection.

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